Malya Bandyopadhyay8 ways to land up in the inbox of your audienceEmail marketing is the most effective way to communicate with customers. For every $1 that you invest, the standard ROI is $42. Moreover…Jul 19, 2021Jul 19, 2021
Malya BandyopadhyayHow to create an event marketing strategy for 2021With Covid 19, the global in-person events industry has shut down overnight. For B2B marketers, this has left gaping holes in their plans…Oct 27, 2020Oct 27, 2020
Malya BandyopadhyayMove Beyond the Subject Line- A/B testing your email campaignsIf you are not testing, then you are missing out on revenue. AB testing your email campaigns is not only a great way to improve the…Sep 24, 2020Sep 24, 2020
Malya BandyopadhyayBrave New World: How can marketers traverse the road to recovery in the post pandemic worldCovid 19 has resulted in something truly spectacular, it has made consumers change their ‘preferences’. Customers are often stubborn, if…Jun 24, 2020Jun 24, 2020
Malya BandyopadhyayinHow social media affects SEO rankingsHow social media affects SEO rankingsAlthough theory states that social media and SEO be treated as separate entities in the marketing mix, their mutual dependencies are…May 23, 2020May 23, 2020
