Email marketing is the most effective way to communicate with customers. For every $1 that you invest, the standard ROI is $42. Moreover, emails have better reach compared to organic social media, and hence, it’s a channel that needs careful cultivation.

However, many times, emails simply land up in the…

Malya Bandyopadhyay

I am a marketing expert with experience of handling digital campaigns, nurture programs, webinars and events.

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