Malya Bandyopadhyay8 ways to land up in the inbox of your audienceEmail marketing is the most effective way to communicate with customers. For every $1 that you invest, the standard ROI is $42. Moreover…5 min read·Jul 19, 2021----
Malya BandyopadhyayHow to create an event marketing strategy for 2021With Covid 19, the global in-person events industry has shut down overnight. For B2B marketers, this has left gaping holes in their plans…9 min read·Oct 27, 2020----
Malya BandyopadhyayMove Beyond the Subject Line- A/B testing your email campaignsIf you are not testing, then you are missing out on revenue. AB testing your email campaigns is not only a great way to improve the…12 min read·Sep 24, 2020----
Malya BandyopadhyayBrave New World: How can marketers traverse the road to recovery in the post pandemic worldCovid 19 has resulted in something truly spectacular, it has made consumers change their ‘preferences’. Customers are often stubborn, if…10 min read·Jun 24, 2020----
Malya BandyopadhyayinHow social media affects SEO rankingsHow social media affects SEO rankingsAlthough theory states that social media and SEO be treated as separate entities in the marketing mix, their mutual dependencies are…8 min read·May 23, 2020----