Email marketing is the most effective way to communicate with customers. For every $1 that you invest, the standard ROI is $42. Moreover, emails have better reach compared to organic social media, and hence, it’s a channel that needs careful cultivation.

However, many times, emails simply land up in the…

With Covid 19, the global in-person events industry has shut down overnight. For B2B marketers, this has left gaping holes in their plans to meet pipeline demands and provide sales with qualified leads.

So what does this mean for events in 2021 and beyond?

Integrate conducted a survey of 500…

If you are not testing, then you are missing out on revenue. AB testing your email campaigns is not only a great way to improve the quality of content, but it also gives you a chance to know your customers better and understand what content, images, CTA’s work best. …

Covid 19 has resulted in something truly spectacular, it has made consumers change their ‘preferences’. Customers are often stubborn, if not impervious to marketing messages, but the pandemic changed all of that overnight. …

Correlation does not imply causation, and this statistical phrase makes perfect sense when we try to understand the interdependencies between social media and SEO results. Do likes, shares and retweets really affect SERP ranks?

While some studies, like that of Hootsuite, show a 22% boost in SEO results of articles…

Malya Bandyopadhyay

I am a marketing expert with experience of handling digital campaigns, nurture programs, webinars and events.

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